Nutanix updates alliance program to boost ecosystem for enterprise cloud platform



Nutanix announced this week the second generation of its Elevate Technology Alliance Partner Program, delivering new benefits, “Nutanix Ready” technical designs, and marketing and enablement investments to enable further growth of the partner ecosystem supporting Nutanix Enterprise Cloud Platform.

Since its launch last year at the 2015 .NEXT Conference, the Nutanix Elevate program has grown to include 50 technology alliance partnerships, with over 100 partner solutions to date verified as Nutanix Ready.

The technology companies within the Elevate Partner Program are key vendors across numerous market categories — including desktop and application virtualization, cloud, security, networking, data protection, infrastructure management, and application development — and hold tens of thousands of patents.

At the inaugural Nutanix Elevate Alliances Summit during the .NEXT Conference earlier this month, Nutanix previewed this next-generation program with partners, which includes improvements to field and channel education and enablement better enable partners to sell joint solutions; and elevates partners to work directly with the Nutanix team to develop customer messaging and solution verifications for joint initiatives. Through focused co-marketing tools, POC environments which showcase joint solutions and exclusive roadmap and business reviews with Nutanix executives, technical teams and business owners, Elevate partners now have far greater support to deliver joint solutions to customers.

Apart from being able to attain “Nutanix Ready: Core” designation by meeting the criteria necessary to demonstrate interoperability with the Nutanix enterprise cloud platform, Elevate partners can now earn two new technical designations which provide customers with assurance that their solutions are compatible with Nutanix technology. The Nutanix Ready: AHV is for solutions that work with Nutanix’s built-in virtualization solution, while Nutanix Ready: Integrated leverages Nutanix APIs to enrich management or delivering unique features.

“A strong partner ecosystem is key to strengthening access and opportunities for customers to leverage the Nutanix enterprise cloud platform and that’s why we focus so heavily on our joint investments,” said Venugopal Pai, Vice President of Alliances and Business Development at Nutanix. “We actively work with our Elevate partners on a range of activities including marketing events, and with these updates, we are investing even further in enabling field collaboration, channel programs, and demand-generation to drive incomparable value for our Elevate partners, resulting in better results for our joint customers.”

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