New Rubrik Alta 4.0 delivers consumer-grade simplicity, backup performance, ransomware security, instant application availability

Rubrik announced Tuesday 4.0 Alta release of its cloud data management platform, which provides instant application availability anytime, anywhere regardless of infrastructure. Rubrik Alta features support for modern operating environments in the enterprise, including VMware, Hyper-V, AHV; physical environments such as Linux and Windows; and AWS, Azure and private clouds. For applications, Alta delivers rich support for physical or virtualized Oracle and SQL. For application mobility or disaster recovery, Alta introduces CloudOn intelligent instantiation across datacenters and clouds.

Early this year, Rubrik announced bookings approaching an $100M annual run rate in six quarters of selling.

With the introduction of Microsoft Hyper-V and Nutanix AHV Hypervisor, Rubrik Alta rounds out support for the key modern operating environments in the enterprise. It supports physical Linux, physical Windows and NFS devices; VMware, Microsoft Hyper-V and Nutanix AHV hypervisors; and protects workloads natively in AWS, Azure and private clouds. For organizations with remote or branch offices, Rubrik Alta is available in a software-only solution designed to run in remote virtualized environments.

Rubrik Alta provides a unified user experience and seamless functionality for key virtualized and physical environments. Enterprises with Rubrik Alta can simplify management, maintain agility over evolving environments, and free their application data from the underlying infrastructure.

Rubrik Alta introduces support for physical Oracle and adds live mount recovery capability for physical SQL. For application owners, Rubrik brings consumer-grade simplicity, unprecedented backup performance, Ransomware security, and instant application availability.

Rubrik Alta integrates with Oracle RMAN and supports Oracle ASM, while eliminating the need for agents. Oracle database admins can continue to use their preferred tools while benefiting from Rubrik’s single policy-based engine; high performance CBT-enabled backups and parallel ingest; log enabled point-in-time recoveries (PITR); and Ransomware-secured, immutable backups. Rubrik Alta features new live mount recovery capabilities for physical SQL which provides application owners simple recovery and near zero business disruption. Rubrik protects physical Microsoft SQL with a single policy-based engine to automate SQL server data management, to deliver application consistent, incremental forever backups, and to enable PITR with intelligent log management.

Rubrik Cloud Data Management was architected from the beginning to deliver cloud archive, and to seamlessly deliver data services (search, manage, restore) across on-premises and cloud. With Alta, Rubrik extends this cloud forward architecture with new CloudOn instantiations services for cloud, beginning with AWS. Now enterprises that protect and manage virtual machine images, can use Alta’s new CloudOn services to power-on applications in AWS, utilizing Alta’s intelligent AMI configuration and translation services. This new feature creates maximum flexibility for: disaster recovery, test/dev, and analytics use cases.

According to IDC, more than 80 percent of IT organizations will be committed to hybrid cloud architectures by end of this year. As enterprises migrate applications to the cloud, the need for a cloud-scale application data management platform becomes paramount in order to protect and manage data, independent of the original infrastructure.

“With Alta, Rubrik answers the enterprise customer,” says Arvind Nithrakashyap, CTO of Rubrik. “With virtualization support for VMware and Hyper-V, physical Windows and Linux, and native Oracle and SQL, every enterprise can benefit from Rubrik’s consumer-grade simplicity, performance and security. This is truly a single platform for application availability — for any app, anywhere.”


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