Ingram Micro forms cloud platform division CloudBlue; aligns with Microsoft to accelerate service providers’ digital transformation

Ingram Micro has launched a new, independent software division, CloudBlue to differentiate its global cloud business and help service providers of all kinds build, scale and monetize cloud and digital services. Operating separately from Ingram Micro Cloud, which remains dedicated to supporting the Cloud Marketplace and helping channel partners distribute third-party cloud solutions, CloudBlue is focused exclusively on selling the CloudBlue commerce platform and services directly to service providers, including MSPs, telecommunications companies, large VARs and other distributors.

The CloudBlue commerce platform enables service providers of any size and a wide variety of business models to automate, aggregate and monetize their own cloud and digital services as well as those from third-parties. CloudBlue also enables ISVs to take their offerings to market almost instantly across the entire multi-service provider ecosystem with the company’s cloud commerce and anything-as-a-service (XaaS) platform.

In an endorsement of the CloudBlue platform, Ingram Micro announced it has entered into a strategic alliance with Microsoft whereby Microsoft and Ingram Micro will co-sell the CloudBlue commerce platform to new service providers joining Microsoft’s Cloud Solution Provider (CSP) program, and the CloudBlue platform will operate on Microsoft Azure.

CloudBlue combines the near decade of investment and expertise with the intellectual property and software assets from six different Ingram Micro acquisitions including, Odin Automation Platform and Ensim Automation Suite. With hundreds of professionals from engineering, product management, operations, marketing and sales, CloudBlue today manages more than 27 million enterprise cloud subscriptions globally and is primed to experience a record year of innovation and growth.

“Creating a dedicated and independent CloudBlue division enables us to accelerate our focus on helping service providers succeed in the as-a-service, cloud-first economy,” said Nimesh Davé, executive vice president global cloud, Ingram Micro. “More and more businesses are experiencing a breaking point in the digital modernization of their organizations and need a flexible and secure platform to sell and scale their cloud offerings while delivering an exceptional service experience.”

CloudBlue’s software is a cloud commerce and XaaS platform, powering the Ingram Micro Cloud Marketplace and cloud operations for 200 of the world’s foremost service providers, including, for example, Sprint, Centurylink, Cogeco, Telefonica, O2, Telenor, Telekom Austria, AmericaMovil, Cobweb, GTI, Copaco, PCM and Telstra.

At the core of the CloudBlue ecosystem, is its proprietary API technology, APS, which customers can use to immediately connect to CloudBlue’s vast network of vendor solutions, enabling them to offer these vendor solutions in conjunction with their own core services. CloudBlue provides a single entry point to an ecosystem of ISVs, including more than 200 pre-integrated solutions from Microsoft, Dropbox, DocuSign, IBM, Cisco, Symantec and many more.

Richard Dufty, senior vice president of CloudBlue, will lead the sales, support and service for the new CloudBlue division.

“The launch of CloudBlue is instrumental to the ongoing success of our customers and partners and clearly positions us as a business platform leader and technology innovator in our industry,” said Dufty. “CloudBlue stands alone in its proven ability to deliver scalable and secure technology, access to an infinite ecosystem of providers, and go-to-market and enablement services. By providing these resources and capabilities to our customers, we are removing the barriers to entry and growing pains organizations have historically faced when launching, scaling, and managing cloud businesses and services.”

Microsoft Azure will power the CloudBlue commerce platform, which enables cloud service providers of any size and any business model to automate, aggregate and monetize their own cloud and digital services as well as those from third-parties.

“The cloud market has reached a tipping point and we are well-positioned to ensure businesses can benefit. We are removing barriers to entry to enable businesses to move quickly and access the growth promised by cloud technologies,” said Richard Dufty, Senior Vice President, CloudBlue. “They need the right solution to automate and accelerate their cloud businesses. With Microsoft Azure powering our CloudBlue commerce platform, our customers will be able to scale faster and deliver to their customers the market leading technologies they need.”

With Microsoft Azure, the CloudBlue commerce platform will leverage the productive, hybrid, and intelligent public cloud infrastructure solution trusted by enterprises globally. Developers, IT professionals and partners around the world are utilizing Azure’s comprehensive set of cloud services to build, deploy, and manage applications through Microsoft’s global network of datacenters.

Microsoft’s CSP program enables partners to expand their business by creating packaged solutions and offering managed services based on Microsoft cloud services. Under this new agreement, both companies will collaborate to give more partners and service providers access to a winning combination of best-of-breed technologies that will deliver tangible business results fast.

“Our partnership with Ingram Micro, and their commitment to Azure, will ensure our partners have access to a great set of tools to help accelerate the return on their cloud investments,” said Gavriella Schuster, Corporate Vice President, One Commercial Partner, Microsoft. “The trusted Azure cloud platform, combined with our CSP program and CloudBlue’s expertise in supporting service providers’ cloud operations, will enable our customers to maximize their investments in the cloud and grow their businesses.”


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